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Business Tips

Delphi

How to Create a Business Page in Facebook

by Delphi on May 21, 2012 in Business Tips (1) comment

Creating a page for your business in Facebook is easy! Follow these steps to set it up. Then remember to update your page frequently with engaging content like photos, business tips, event information, etc.

1. Click on "Create a Page" in the bottom right-hand corner of Facebook.com

2. Choose whether you’re creating a page for a brand, a public figure, a charity cause, etc.

3. Follow prompts and fill out information - you’ll have to attach the fan page to a personal account.  Note: Facebook prohibits creating duplicate personal accounts like having a “work” account and a “personal account”, so make sure you adjust the privacy settings on your personal page before you link it to your ...

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Julie Bedford

6 Ways to Use Social Media in the Art Classroom

by Julie Bedford on May 7, 2012 in Business Tips Be the first to comment!

1. Blogs

Sites like blogger.com and wordpress.com make setting up a blog free and easy. It’s a great way for students to create online portfolios of their work and document the creative process. Teachers can also use blogging sites to create free mini-websites for their classrooms to post assignments and encourage student interaction.



2. Flickr


Flickr is an online image gallery, where teachers can share images of their students’ work. You can adjust the privacy settings to keep your gallery private, public to some groups, or completely public. Visit Delphi’s Flickr site for inspiration.

Flickr’s Creative Commons section is also an excellent resource for royalty-free images that you c ...

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Delphi

Five Social Media Sites to Promote Your Business

by Delphi on April 23, 2012 in Business Tips Be the first to comment!

1. Blogs

Sites like blogger.com and wordpress.com make setting up a blog free and easy. It’s a great way for studios to create online portfolios of their work and document the creative process. Use a blogging site as a free mini-website for your business.

2. Facebook

Facebook is a social networking service that makes it easy to keep in touch with friends and family. With 1 in 7 people on the planet on Facebook, it’s also a great platform for promoting your business and finding new customers. Find out how to set up a Facebook page for your business.

Here are a few good examples of art glass businesses on Facebook:

Momma Mosaics (photo top left)

Stained Glass Creations and Beyond

...

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Delphi

Business Owners Learn How to Make Money with Glass

by Delphi on March 23, 2012 in Business Tips Be the first to comment!

At Delphi's latest Glass Getaway, 14 Ceramic Studio/Paint-Your-Own-Pottery owners from Texas and Oklahoma gathered in Austin to learn how to make money with glass.

Participants learned how to make nine exclusive fused glass projects that they can recreate in their own studios. In addition, glass artist and business expert, Denise Christmas-Gibson, shared marketing ideas and best practices for implementing glass programs.

“This is, by far, the best class I’ve attended in 10 years of business," said Michelle Booth of Glazed Over studio in Houston. "These [projects] were cute, fun, easy projects that will make my studio money and my customers happy."

Christmas-Gibson agreed that the "getaway" was a success.

"When studios get together like this, they share ideas with eachother and brainstorm together," Christmas-Gibson said. "It's really great to see participants getting so much value out of these workshops."
...

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Denise Christmas-Gibson

Studio News: The Tool I Can't Live Without

by Denise Christmas-Gibson on February 14, 2012 in Business Tips Be the first to comment!

I don’t have just one favorite tool, but there is one that I use virtually every time I work on a project.  As you know, having the right tool for the job, makes the job a whole lot easier. 

Beetle Bits Cutting System with the Flying Beetle Attachment

This system provides the speed and precision glass cutting that a busy studio demands.  Cutting strips, squares, angles and more are perfect every time, and this tool does it in half the time of other systems.  Be sure to train your entire staff to use this amazing system and they’ll all be anxious to use it.

Plus, they now have a 35” bar  to use with your system, so cutting large pieces of glass is fast an ...

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Julie Bedford

13 Ways to Overcome Artist's Block

by Julie Bedford on January 13, 2012 in Business Tips (4) comments

It's not just writers that suffer from writer's block. Artists fall victim to a similar condition.

You're sitting alone in your workspace looking around and...nothing. You've lost the ability to produce a new idea, much less a new work of art. Sometimes the "absence" is temporary - just a moment or two. Other times you mull around for weeks feeling lost.

What do you do to get your creative juices flowing again? We asked our Facebook fans to share their ideas. Here are a few of our favorites:



  1. Play loud music. Cut and break glass. - Amy M.

  2. Step away. Look for inspiration elsewhere. Go to a museum, watch a program about something unusual. Just do something new. - Jacque D.

  3. Pinterest! - Dawn M.

  4. Go for a walk. Look for nature to inspire you. -Shirley J.

  5. Clean your workspace. Then get out and explore somwhere - even if it's only the mall or a local park. - Deanna A.

  6. Look through a ...
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Maggi Blue

How to Run the Perfect Art Show - Secrets REVEALED!

by Maggi Blue on November 22, 2011 in Business Tips (1) comment

As artisans selling our wares, we all want to know 100% of the time that every craft show that we choose to participate in will be wildly successful and well worth the time and money spent. Not only do you have to find the time to set up, work the show and break down...you also have to make sure you have enough inventory. This is all secondary, though, to the dreaded booth fee. The booth fee is like gambling a small fortune, not knowing what the end profits will be and if the show will be well attended.

Here are the secrets to a perfect show...

THERE ARE NONE.

It’s a crap shoot, folks. I’ve been on both sides as a show attendee and a show organizer...and one thing is for sure, it’s always a gamble. You can’t control the attendance, the venue (generally speaking), the vendors surrounding you, the weather, the state of the world...nada. The only thing you CAN control is your own attitude.

Who am I kidding, I do have a few bits of advice to share...

Check your attitude. The power of a positive attitude, a pleasant demeanor and general courtesy to ...

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Julie Bedford

9 Tips for Selling Your Art at a Charity Auction

by Julie Bedford on September 7, 2011 in Business Tips Be the first to comment!

Artists are often asked to donate items for charity auctions and fundraisers. And while most people love the idea of contributing to the greater good, a fundraising auction can end up hurting your career if you're not careful. I found a great article by ArtBusiness.com that lists several pointers for artists seeking auction success.

Here are 9 key takeaways from this article:


1. The best events are those that support visual arts organizations and attract buyers from visual arts communities, like collectors.

2. Donate to non-art-related fundraisers only when it's an organization you feel strongly about. You'll be happy with your contribution even if you don't achieve any professional gain from the experience.

3. Find out how you (the artist) and your item will be presented. What will be said about you? Will your art be presented live or by photograph? Will your contact information be published in the program or on the website?

4. Talk to the people conducting the auction and ask what types of items (and prices) wi ...

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Delphi

13 Tips for a Tidy Craft Space

by Delphi on June 9, 2011 in Business Tips (4) comments

We scoured the web, asked our Delphi artists, questioned our fans on Facebook, and finally came up with 13 easy-to-implement tips for keeping things clutter-free! Feel free to share your own in our "comments" section below.

1. Choose an area with good lighting. If you have a window, keep the area clear, so light can flow in nicely.

2. Partition off the craft area (contain the craft creep) with a screen or furniture.

3. If you haven't used something in 2 years, consider donating it to a school or senior center, selling to a buy-back program or tossing it.

4. Label everything.

5. Consider what tools and supplies you need the most. These should be easily accessible. Store the rest in clear bins.

6. If your space is limited, go vertical! Install a slat wall for easy shelving.

From our Facebook fans:

7. Scrapbooking paper shelves are also great for small scrap glass. - Amy Davis

8. I bought a $15 shoe rack/cabinet from Target to store my glass. 4" ...

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Bruce Baker

10 Tips for Creating a Custom Booth on a Budget

by Bruce Baker on July 15, 2010 in Business Tips (1) comment

Here are a few rules to follow when creating your custom booth:

1. Your vehicle size determines your booth dimensions when it is broken down. I cannot tell you how common it is that someone creates a booth that will not fit into their car or van!

2. Keep it simple—smooth, clean lines in all wall coverings and table treatments is the current look. Simplicity is key.

3. Don’t use materials for your display that will distract from your product line.

4. Keep the opening of your booth at least 6 feet wide (7 to 8 feet is even better). You need people to enter your booth before they will buy. Narrowed-down openings say, “don’t come in!” resulting in less customers entering your booth.

5. Use multiple levels in your display. The more levels you create and display your work on, the more interest you create from the aisle—prompting customers to enter your space.

6. Remember, “a picture says a thousand words." ...

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