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The Importance of Packaging

Business Tips
We tell ourselves not to judge a book by its cover, but the simple truth is, we are attracted to whats attractive. On a recent hunt for a birthday present for my mother, I came across several beautiful handbags in several different boutiques. What ultimately influenced my final purchase decision was the complimentary gift-wrapping offered by one of the storeowners. The handbag itself wasnt any prettier or better quality than the others I was considering, but the packaging was beautiful. Brightly colored tissue, a big sturdy box, quality wrapping paper and an oversized hand-tied bow. No, it wasnt sealed with a kiss, rather a large gold embossed sticker with the boutique name and logo (theres nothing wrong with a little discreet self-promotion). Here are a few tips for better packaging-it might just buy you your next customer! 1. Show your customers what theyll get. The boutique I mentioned earlier had a gift box mounted on the wall near the cash register, so I knew what to expect. If youre selling online, provide a short description (or picture) of the packaging you provide. 2. Remember the details. Small items like earrings can be posted to a piece of cardstock cu

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Featured Artist: Kerry Collett

Featured Artists
How and when did you get started in glass art? I saw an article about Kristin Frantzen-Orr along with a step by step example of how to do one of her famous floral beads. I talked about it so much my husband bought me a beginning torch set for the following Christmas. Once I got the kiln and the duel fuel torch, I just kept experimenting and growing from there. Kristin is still my idol and I keep telling myself that one day I will do nice, clean floral beads like hers! Your jewelry, vases, plates etc. are all beautiful. I especially love the geologic nature of your Copper Reactive dish, its so unique! Can you tell us a little about how you achieved that look? The base glass is Bullseye Steel Blue Opal (000146) and it reacts all on its own! I used clear stringers and broke up chunks of clear to use along the outside edge. Whatever the clear covers stays blue, and the exposed glass reacts and turns metallic. The firing temperature is the key, don't take it above 1400 F. Bullesye lists several projects with reactions on their website www.bullseyeglass.com http://www.bullseyeglass.com I understand that you teach some classes? What do you teach, and why do you enjoy it?

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