The Importance of Packaging
We tell ourselves not to judge a book by its cover, but the simple truth is, we are attracted to whats attractive. On a recent hunt for a birthday present for my mother, I came across several beautiful handbags in several different boutiques. What ultimately influenced my final purchase decision was the complimentary gift-wrapping offered by one of the storeowners. The handbag itself wasnt any prettier or better quality than the others I was considering, but the packaging was beautiful. Brightly colored tissue, a big sturdy box, quality wrapping paper and an oversized hand-tied bow. No, it wasnt sealed with a kiss, rather a large gold embossed sticker with the boutique name and logo (theres nothing wrong with a little discreet self-promotion). Here are a few tips for better packaging-it might just buy you your next customer! 1. Show your customers what theyll get. The boutique I mentioned earlier had a gift box mounted on the wall near the cash register, so I knew what to expect. If youre selling online, provide a short description (or picture) of the packaging you provide. 2. Remember the details. Small items like earrings can be posted to a piece of cardstock cu




