Sites like blogger.com and wordpress.com make setting up a blog free and easy. Its a great way for studios to create online portfolios of their work and document the creative process. Use a blogging site as a free mini-website for your business.
Facebook is a social networking service that makes it easy to keep in touch with friends and family. With 1 in 7 people on the planet on Facebook, its also a great platform for promoting your business and finding new customers. Find out how to set up a Facebook page for your business.
Here are a few good examples of art glass businesses on Facebook:
Momma Mosaics (photo top left)
Stained Glass Creations and Beyond
Flickr is an online image gallery, where studios can share images from store events, classes, students work, etc. You can adjust the privacy settings to keep your gallery private, public to some groups, or completely public. Visit Delphis Flickr site for inspiration.
YouTube is a great resource for free videos on almost any topic. More than 200,000 videos are uploaded per day, and chances are, your favorite business probably has its own channel. The Delphi Glass channel has more than 150 instructional videos for learning new techniques in art glass.
Start a channel for your business. Upload short clips from classes to promote them or shoot a series of tips and techniques for your students to reference after class.
SurveyMonkey allows users to create surveys with up to 10 questions for free. The question formats and layouts are highly customizable. After you enter your survey questions, SurveyMonkey provides a link to your survey, which you can post to a website or include in an email. This could be a great tool for surveying customers and students about your business. You can log in to SurveyMonkey to see the results and download the survey data.